Small Business success

Magazines Need Your Articles

As an international marketing consultant I’ve found a common error companies make is to not prepare and publish user success stories about their customers. Magazines need editorial content and most will publish pre-written material as long as it is well written and deals with a subject that is of interest to their readers.

Whether your market is high-tech software or services, construction, or any other product or service, an article about how your product or service made someone else more profitable or their life easier is one of the best ways to garner publicity for your company.

An article telling a successful user story is 100 times more believable than an ad and much less expensive. Below is a sampling of articles written by Nick Vasilieff for his clients. Each of these was part of a long-term marketing plan to expand existing markets or introduce products to new markets.

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